Monday, 21 May 2012

Who invented this language, anyway?

I've seen this ad around:

And, okay, let's get the casual sexism out of the way first. England: stop it.

Now let's look at the wording. "Don't get up to 90% no claims" is one of the most awkward constructions I can think of. Was this ad done as a college project?

What about "Careless drivers miss out on discounts"? What about "Careful drivers save up to 90%"?

Which brings up a (slightly) more subtle point: that "Experienced" isn't the opposite of "Careless". Plenty of new drivers are very careful; plenty of experienced drivers are reckless.

This is nearly as bad as those SwiftCover ads.